PointB was recently awarded the tender to provide the Glen Eira monthly newsletter for the next three years.
PointB was the incumbent supplier however due to local government requirements the project had to go out to tender.
According to PointB Managing Director, Peter Smith “We are thrilled to continue the relationship with Glen Eira City Council. We will give the publication a fresh look and feel that will carry it through the next three years.”
New technologies change many things. But not everything. You may surf, search, shop and blog online, but you still read magazines. And you’re far from alone.
Readership has actually increased year on year over the past four readership releases* and Australia has one of the highest consumption levels of magazines per capita in the world. Rather than being displaced by “instant’ media, it would seem that magazines are the ideal complement.
The explanation, while sometimes drowned out by the internet drumbeat, is fairly obvious. Magazines do what the Internet doesn’t. Neither obsessed with the immediacy nor trapped by the daily news cycle, magazines promote deeper connections. They create relationships. They engage us in ways distinct from digital media.
In fact, the immersive power of magazines even extends to the advertising. And that’s essential in every product category.
Including coffee.
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*Source: Roy Morgan Readership Surveys, 12 month Gross Readership YOY Changes. June 2011, March 2011, Dec 2010, Sept 2010.
