PointB was the incumbent supplier however due to local government requirements the project had to go out to tender.

According to PointB Managing Director, Peter Smith “We are thrilled to continue the relationship with Glen Eira City Council. We will give the publication a fresh look and feel that will carry it through the next three years.”

Readership has actually increased year on year over the past four readership releases* and Australia has one of the highest consumption levels of magazines per capita in the world. Rather than being displaced by “instant’ media, it would seem that magazines are the ideal complement.

The explanation, while sometimes drowned out by the internet drumbeat, is fairly obvious. Magazines do what the Internet doesn’t. Neither obsessed with the immediacy nor trapped by the daily news cycle, magazines promote deeper connections. They create relationships. They engage us in ways distinct from digital media.

In fact, the immersive power of magazines even extends to the advertising. And that’s essential in every product category.

Including coffee.

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*Source: Roy Morgan Readership Surveys, 12 month Gross Readership YOY Changes. June 2011, March 2011, Dec 2010, Sept 2010.

Big ad agencies are great. In their own little way. They take care of big budget projects, in a big way. But smaller jobs, like press ads, sales presenters, brochures, POS and direct mail? Forget it. You’re going to wait. And wait. And wait.

On the other hand, a small agency has the time to give your business the one-on-one attention it needs. Thanks to lower overheads, a small agency is also much more flexible when it comes to both pricing and I-need-it-by-end-of-day timing.

Big agencies are renowned for two things: big egos and big bureaucracies. The Creative Director and Senior Account Manager who pitched your business? Odds are they’re off pitching another new business account somewhere and you’ll end up working with juniors. Or trainees. When you work with a small agency, you work directly with the Director and Senior Creative talent. People with the experience and knowledge necessary to help you actually sell more and raise brand visibility. Big agencies have a lot of layers. And mouths to feed. This means that unless you have a big advertising budget they can’t afford to service your account profitably. Conversely, a small agency will service the heck out of you.

Big agencies move painfully slowly. A small one moves at lightening speed. Without multiple approval layers to contend with, projects get executed efficiently and quickly. What’s more, without the typical agency divide between “creative” and “suits” a small agency can be much more imaginative when it comes to both executional tactics and how to stretch your advertising dollar.

Small agency or big agency? Think small. You still get big ideas. Just without the big, big price tag.

Most companies have a website of some description. It’s not enough just to have a website; a professional website is a powerful tool. On the other hand, a bad website can damage your company.

Your website should attract new customers to your business. It is your online sales person who is constantly selling to thousands of potential customers. It’s absolutely vital that your site should be created and maintained by professionals. This will lead to higher levels of traffic, and higher levels of sales and success.