Our brief was to create a magazine advertisement to create awareness for the Mercedes-Benz range of merchandise. Our creative focussed on the quality lifestyle associated with the brand and reflected the feel that we created in the catalogue.
MB Service
This advertisement had to counter the perception that Mercedes-Benz service was expensive. We created a unique ‘galaxy’ style image to support the headline. The campaign resulted in a significant increase in service bookings across Australia.
Jeep Accessories
The brief for this advertisement was to highlight the range of accessories that could be fitted to a Jeep Wrangler. There was a set of accessories for ‘town’ and ‘off road’. We photographed the vehicle on a unique building top and included breakout close ups of the products.