A website is a very powerful tool, however if it isn’t done professionally it can be extremely damaging. Your website is the first impression a potential customer will see of your business. If it’s not professional, and if it doesn’t give customers the information they require,...
Each year millions and millions of dollars are spent persuading potential customers to buy a brand. However precious little is spent on them once they become customers. Think of the analogy of a marketing bag where all of the effort (and Dollars) are being spent...
The traditional hard copy catalogue remains a dominant driving force with today’s shoppers, despite the increased spend on new media. The latest Australian Shopper Intent Report from AMP Capital Shopping Centres has named the colour catalogue as the medium with the highest level of influence...
With 70% of purchase decisions being made at point of purchase, your packaging needs to not only grab the consumers attention but also influence them into a purchase. Neglecting the importance of well-designed packaging will see you loose both potential and loyal customers. Graphics, perceived value...
You’re business has a state of the art website, an interactive mobile app, regular email marketing and easily downloadable PDFs covering each aspect of your business. With so much technology and online focus, why does your business need brochures? When you’re sales person leaves a prospect...
You may provide the best product or service in the world, however, if no-one is aware of it your business is almost certain to fail. Some companies see advertising as an expense that they can’t afford. Smart companies recognise that they can’t afford NOT to advertise....
New technologies change many things. But not everything. You may surf, search, shop and blog online, but you still read magazines. And you're far from alone. Readership has actually increased year on year over the past four readership releases* and Australia has one of the highest...
Trying to decide whether you need the services of a big ad agency? Here are a few things to consider, before you hand over your marketing plan (and budget) for the coming year. Big ad agencies are great. In their own little way. They take care...