PointB Launches e-Training

PointB has recently launched its new e-Training product. The PointB e-Training system focuses on product training and is particularly suited to suppliers in the hardware, electrical and cosmetic industries.

Both major retailers and suppliers are recognising that product training for retail staff is becoming increasingly important. Suppliers cannot simply get their products ranged with a major retailer and expect it to jump off the shelves. Shop assistants need to have detailed product knowledge on your products to confidently recommend them. If they don’t, chances are they will recommend a competitive product.

Major retailers are all striving to improve ‘the customer experience’ and acknowledge that improved product training will result in a more professional interaction with their customers.

Is it possible to cost-effectively train thousands of retail staff in locations spread right around Australia?

Face to face training is expensive when you consider salaries of trainers, airfares and accommodation, venues and documentation.

PointB have developed a unique e-Training solution that provides highly effective training at a fraction of the cost of traditional training.

The Benefits

  • Sales assistants will be more knowledgeable and more confident explaining your product.
  • Sales assistants are more likely to recommend your product.
  • Reduces the risks of returns/ customer dissatisfaction from miss-recommendations.
  • Enhanced customer experience.
  • Increased chance of repeat business.
  • Suppliers can also use e-Training for internal staff inductions.

 

For more information visit www.pointb.com.au

Or call 03 9521 8555

A New Approach to Retail Training

Many companies secure distribution through a retail chain and expect their product to sell. There are many factors that can determine success or failure for a product at retail level: packaging design, the amount of consumer advertising or the sales assistants knowledge of your products.

Training retailers staff can be very rewarding. It heightens their awareness of your products and how they are used, which will give them greater confidence in selling your product and will result in more sales. The more sales that are made the longer the retailer will stock your product.

Training retail staff on your product can also be challenging. When can you conduct training where it won’t disrupt the day to day operation of this retailers business. How can you avoid the significant cost of face to face training for every single outlet?

PointB provides the perfect solution by combining the educational power of video with the interactive capabilities of the internet. We can tailor a training video on your products. We can develop a website that will enable sales staff to go online and view videos and answer product questions. This can be done during staff breaks in their own free time.

This method ensures that every single salesperson in every store receives thorough, consistent and professional training on your products.