15 Oct Why brochures are still important in the paperless world
With so much focus on online, why does your business need good quality brochures? Your business has a state of the art website, an interactive mobile app, regular email marketing and...
23 Sep Is your website sending customers to your competitors?
A website is a very powerful tool, however if it isn’t done professionally it can be extremely damaging. Your website is the first impression a potential customer will see of your...
26 Jul PointB Launches e-Training
PointB has recently launched its new e-Training product. The PointB e-Training system focuses on product training and is particularly suited to suppliers in the hardware, electrical and cosmetic industries. Both major...
17 Jun Reap the Benefits of Customer Retention
Each year millions and millions of dollars are spent persuading potential customers to buy a brand. However precious little is spent on them once they become customers. Think of the...
17 May Catalogues Remain a Shining Light for Retailers
The traditional hard copy catalogue remains a dominant driving force with today’s shoppers, despite the increased spend on new media. The latest Australian Shopper Intent Report from AMP Capital Shopping...
10 Apr The Importance of Good Packaging Design
With 70% of purchase decisions being made at point of purchase, your packaging needs to not only grab the consumers attention but also influence them into a purchase. Neglecting the importance...